How To Use Facebook Retargeting

To build a custom retargeting audience.

How to use facebook retargeting. Facebook dynamic retargeting ads are a type of ad that automatically shows products people have previously viewed which makes these ads especially relevant and efficient. Click the create audience dropdown and choose custom audience. You can create a custom audience from your list facebook pixel data or facebook sdk to specify the people you want to reach with your remarketing campaign. If you are logged into facebook and you click that link it should take you to the right page. How to set up your facebook retargeting funnel and which audiences to target okay now that we ve covered naming conventions and how to create a retargeting ad on facebook funnel let s take a look at which audiences to target.

Retargeting the people who bounce immediately doesn t help you. Choose a retargeting option. Choose the media you want to use for your retargeting ad paying attention to facebook ad size constraints. Viewed or added to cart but not purchased. How to put retargeting to use.

Your ad will be reviewed and then your retargeting audience will start to see them. Your pixel or sdk can automatically add people to a custom audience based on the specific actions you re most interested in targeting like people who visit your site homepage or people who view a product but do not make a purchase. Add text and links to your facebook ad. With facebook remarketing you can use this data to retarget customers with the specific items or pages they were looking at without them even realising via social media platforms. You can use a handy little chrome extension called the facebook pixel helper to verify your pixel is in place and doing its job.

Click on create audience and select custom audiences. Go to your audiences. General advice holds that you should put the retargeting code facebook s tracking pixel on a page beyond the product page such as the add to cart page. Promote products from your catalog to people who viewed or added those products to their cart. Once you ve got everything set up the way you want you can use one of these awesome facebook ad preview tools to make sure click confirm.

When you select your audience choose retarget ads to people who interacted with your products on and off facebook. There are a number of different ways you can use retargeting. Facebook is a great channel to put your retargeting efforts into as it gives you the opportunity to be where your potential customers already are. Log in to your facebook ads manager and select audiences. We often use a blended approach of both conversion and dynamic product campaigns at the bottom of funnel.