How To Use Your Facebook Pixel

Then add standard events to the pixel code on the special pages of your website such as your add to cart page or your purchase page.

How to use your facebook pixel. The data gathered from these functions translates to sharper audience targeting ad delivery and more thorough knowledge about how visitors use your website. Add your pixel name. Simply place the facebook pixel base code what you see when you create your pixel on all pages of your website. Name your pixel enter your website url and click create. It may take several minutes for your status to update.

Once you ve created your pixel you re ready to put the facebook pixel code on your website. Make sure your facebook pixel is active before you create your custom audience from your website. Name your pixel accept the terms and click next. Click all tools then measure and report and finally pixels. Facebook can help match the people who visited your website or people who ve taken specific actions events on your website to their profiles.

For full step by step instructions on adding the facebook pixel to your site visit the help center. Click create a pixel. If your status says active you ve installed your base pixel code correctly. A facebook pixel is a code that you can put on your website that tracks conversion rates from facebook ads. Enter your website url to check for easy setup options.

Generally you d go to your theme options settings and place it in the facebook pixel code field. The facebook pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later also known as retargeting. After you place the pixel code on your website enter your website url and select send test traffic to make sure your pixel works properly. Select facebook pixel and click connect. The facebook pixel is a piece of code that you place on your website allowing you to monitor conversions from facebook ads optimise ads build targeted audiences for future adverts and retarget people who have previously interacted with your website.

When you re ready to move on select continue. When choosing the pixel s name keep in mind that with events manager you only get one pixel for each ad account. The pixel helps to optimize ads based on this data gather a targeted audience for future ads and sell your product or service to people who have already taken action on your site. Create a facebook pixel. From your facebook events manager click the hamburger icon in the top lefts and choose pixels.