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Unlike using a word in web search.
How to use facebook graph search. Facebook appears to have redesigned the layout for searches for places in graph search and the new look includes a text me directions feature where users can request that directions to places listed in graph search results be sent to their mobile phones via text message. Facebook announced its semantic search engine called the graph search in march 2013. Graph search is more micro based in which businesses and facebook users could use it to understand the interests the activities and other demographics of their fans or friends much better. If the results improve facebook s search could become a powerful engine. So how does this affect you as a marketer.
Facebook graph search is a tool you can use to navigate these connections in such a way that they become useful to you and your interests and perhaps even make new connections in the process. And by knowing more about your targeted consumers businesses can therefore create better strategies in marketing to their consumers via facebook graph search. Graph search is still in beta and facebook has indicated that the product will change over the years. However facebook graph search is still a useful tool to learn about people connect with others and explore photos. Search results for orange is the new black with facebook graph search.
What this search engine does is let you search multiple things using a simple query. Insight research and discovery are intuitive with the new setup you can target and filter audiences and optimize your interactions with them. Facebook s graph search opens up a new world of opportunities to target users. Facebook is all about making connections and as your ever growing friend list shows connections expand. In 2013 facebook rolled out graph search a powerful semantic search engine that granted users more control over facebook s ever expanding universe of big data.
For search graph you have to use a phrase to see results for people photos places and interests.
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